A Family Christmas at Dowell Springs December 4 at 6 p.m. (FREE)
Provision Center for Proton Therapy
6450 Provision Cares Way Knoxville, TN 37909
The Provision Center for Proton Therapy invites you and your family to a very special holiday open house at 6 p.m. on Wednesday, December 4. Enjoy a wonderful family Christmas experience on the beautiful Dowell Springs campus, located just off Middlebrook Pike in Knoxville. Nestled in a cozy fireplace setting, decorated for the holidays with seasonal refreshments and spirit-filled performances by the Concord Christian School Elementary & Middle Ensembles and Halls High School Madrigals. Surprise celebrity guests will highlight the evening, including Sevier County artist Robert Tino who will unveil a one-of-a-kind painting that was commissioned just for the proton center. Bring your camera for family photos with Santa and go on a tour of the facility to view the most technologically advanced cancer treatment equipment in the world. For more information call 865-684-2616.
We are so honored to announce our very unique and exciting inaugural event – a first for Knoxville – that will serve as the kickoff and introduction of the Provision Healthcare Foundation. “Scott Hamilton and Friends on Ice” featuring musical guest Amy Grant, will take place on Friday, December 6 at 6 p.m. at the Knoxville Civic Coliseum. This magnificent figure skating performance, featuring 13 Olympic and World champion skaters, to a live concert by Amy Grant is truly a one-of-a-kind production that our community has never experienced. The legendary Amy Grant is a six-time Grammy ® winner with a career spanning more than 25 years and stretches from her roots in gospel into an iconic pop star, songwriter, television personality, and philanthropist. Grant has sold more than 30 million album, has six #1 hits, including “Baby, Baby,” and “Every Heartbeat” and is one of only two Christian artists to be awarded a star on the legendary Walk of Fame in Hollywood.
All proceeds will benefit the Provision Healthcare Foundation supporting cancer education and wellness, clinical and biomedical research and patient assistance. Please visit www.KnoxvilleColiseum.com to purchase tickets. Visit www.ProvisionCares.org to see how the Ptovision Healthcare Foundation is helping cancer patients in our community.
When the Provision Center for Proton Therapy set out to make the East Tennessee community aware of the newest treatment for prostate cancer, we had a challenge. The marketing team knew that most people had no idea what proton therapy was or how it was used. We also knew that we needed to get their attention.
We put our heads together and started working on some concepts that would break through the standard medical advertising. During one of these brainstorming sessions we thought back to a speaker at a Washington D.C. conference. The speaker was Robert J. Marckini, a former proton therapy patient for prostate cancer. Bob is the author of “You Can Beat Prostate Cancer – And You Don’t Need Surgery To Do It.” During his speech, he made a statement that one of the most important reasons he chose proton therapy, was that “proton therapy was the only cancer treatment with a fan club.” This statement became the inspiration for the awareness campaign.
From this idea, we decided to meet with some former proton therapy patients and get their thoughts. They not only loved the idea, but most of them wanted to be part of the making of the TV commercial. We thought a concept of football fans would be a great way to introduce the campaign to the public. But we needed to make this message stand out. Then we hit on the idea of painting the guy’s chests with the letters P.R.O.T.O.N.S. This seemed to tell the story in a short and impactful way. These were true fans. To our surprise, the former prostate patients were excited about the concept and could not wait to get the commercial started.
On a very hot summer Saturday, we gathered our Proton Guys and a group of volunteers and produced what you see today as the ProtonGuys.com commercial. It was a very long day for most of us, but it was grueling for the Proton Guys. They stuck in there and we actually finished the shoot early. It was a tremendously fun day for a very good cause. Not only are we happy with the result, we are thrilled these men had the opportunity to tell their story to the many men suffering with prostate cancer. The message is clear, proton therapy is a great treatment option for men with prostate cancer and getting a second opinion is important to you and your life after treatment.